Mighty Paws

When Dr. Radhika Sarkar approached PRAXIS to build the identity for her new clinic, the brief was clear: make a medical practice feel professional without losing the warmth that puts patients and pet parents at ease.

The identity grew from that balance. A bold mark brings a sense of trust and strength, while an intertwined cat and dog reflects Dr. Sarkar’s connection with the animals she cares for. Deep blue gives the identity confidence, balanced by pale green to keep it calm and approachable.