SCROLLDRAG
A refreshed identity for a legacy restaurant based on the family's core principles
For over a century, B. Bhagat Tarachand has been more than a restaurant. It is a place where flavours become memories and recipes become heirlooms. Rooted in homestyle cooking and uncompromising on freshness, the brand’s positioning, “a tradition of excellence, served fresh,” became the foundation for the rebrand.
At the heart of the new identity lies the Navratna—nine secret gravies that remain a closely guarded family treasure. The design system extends through the diamond motif into a versatile brand pattern, while a palette of maroon and yellow grounds the visual language in Indian sensibilities.
